Resume
Work
Experience
2024 - Present
McCann WorldGroup, Mumbai | Senior Creative Director
Leading the creative teams on YES Bank, Ferrero Group (Kinder Joy, Schocko Bons, Kinder Creamy), Birla Estates, Emami Agrotech (Oils, whole foods and spices), Sintex Tanks and Pipes as well as several projects and pitches.
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Brands
YES Bank, Ferrero Group (Corporate,
Kinder Joy, Kinder Creamy, Kinder Schocko Bons, Tic Tac), Birla Estates, Emami Agrotech (Oils, whole foods and spices), Sintex Tanks and Pipes, Asian Paints.
2015 - April 2024
Ogilvy, Mumbai | Creative Controller - Creative Director
Led the creative team for Vodafone Enterprise for the last 5 years, as well as multiple projects pitches and brand launches, including the Vi Business brand launch. Also created several long-standing customer engagement platforms and experiences for the brand.
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Brands
Vodafone, Vodafone Enterprise/ Vi Business (B2B), Pond's, Sanofi, Dr. Reddy's, Nuvama (Edelweiss Securities), Shemaroo, P&G Health, Dainik Bhaskar, TBZ Jewellers, Easyday Club (Future Retail)
2015
Publicis LifeBrands Watermelon, Mumbai | Creative Group Head
Led a creative team to develop concepts, create communication and innovative ideas for HCP engagement, patient awareness and adherence campaigns, public health campaigns for global healthcare brands.
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Brands
AstraZeneca, GlaxoSmithKline, Johnson & Johnson, Merck, Boehringer Ingelheim
2009 - 2015
Rediffusion Y&R, Kolkata | Senior Copywriter - Creative Group Head
Joined Rediffusion as a Senior Copywriter in 2009, and was an part of the core creative team that won Srijan Samman (Awards for excellence in Bengali Advertising) 5 years in a row. Was selected as Copywriter of the Year, 2014.
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Brands
Eveready, Lafarge Cements, Berger Paints, Anandabazar Patrika, Taj Bengal, Amway, PC Chandra Jewellers, Metro Dairy, MTS Telecom, Zandu Balm & OTC, Moods Condoms, ITC Classmate.
2008 - 2009
Ogilvy, Kolkata | Copywriter
Joined Ogilvy as a Copywriter in 2008 and was part of numerous pitches and worked on quite a few national brands.
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Brands
Vodafone, MP Jewellers, Lafarge Cement, Hindustan Motors.
2007 - 2008
Mudra Communications, Kolkata | Junior Copywriter
Joined Mudra as a Junior Copywriter in 2007.
Brands
Orissa Tourism, Reliance Telecom, Linen Club, Hoffmen, Khaitan Lights, Metro Dairy.
Education
2004 - 2007
Jadavpur University | Bachelor’s Degree
Major in Comparative Literature
2002 - 2004
Don Bosco School, Liluah | ISC
Studied Commerce
2002
Don Bosco School, Liluah | ICSE
Achievements
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Effies shortlist for Vodafone Enterprise 2019.
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Effies shortlist for Dr. Reddy's in 2022.
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Copywriter of the Year, Srijan Samman 2014.
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Campaign of the Year, Srijan Samman 2013.
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Part of the team that brought 5 consecutive Srijan Samman ‘Agency Of The Year’ trophies for Rediffusion Kolkata.
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Work shortlisted for Y&R Global Showcase in 2012 and 2013.