Hi!

I’m a writer, cook, cat parent, and a traveller on two wheels. Not necessarily in that order. I’ve been in advertising for over 17 years, working between Calcutta and Mumbai, partnering with more than 50 brands along the way.

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From pharma to real estate, retail to telecom, healthcare to FMCG, B2B, fashion and technology, I’ve had the chance to work across diverse categories. What excites me most is solving brand problems, especially the kind that need a fresh perspective and a bit of creative courage.